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Hiding In Plain Sight

It is common practice in the automotive world to apply camouflage to car prototypes, to conceal the finer points of the design. The approach taken for the new Bentley SUV is no different… or is it?

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Camouflage seen through new eyes

The Bentley SUV warrants a revolutionary approach to camouflage. One that draws on Bentley’s rich iconography and encourages the world to see through new eyes.

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Finding inspiration in art

The development of the camouflage sparked a journey through British art history, to 1960s London, when pioneers like Bridget Riley began experimenting with optical illusion.

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Looking Closer To Home

The team examined some of Bentley’s most recognisable visual icons: the Flying B, the matrix grille pattern and the diamond quilting design used in Bentley’s most luxurious interiors.

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A different kind of disguise

The diamond pattern was twisted into a lattice, evocative of topography while affecting the appearance of snakeskin. It’s a skin that will soon be shed, revealing the SUV’s beauty to the world.