Bentley_SUV_Article_Page_2_Asset_5_1920x670.jpg

Hiding In Plain Sight

Automotive manufacturers apply camouflage to their prototypes, concealing the design details. To disguise the new SUV, Bentley adopted a diamond lattice graphic device inspired by the stitching pattern of the car’s leather interior.

In Chapter 2 of our story, the representation of the lattice symbolises the sense of the SUV’s control as it traverses the wilderness.

ArticlePg_Hiding_1_1920x670.jpg

Camouflage seen through new eyes

The Bentley SUV warrants a revolutionary approach to camouflage. One that draws on Bentley’s rich iconography and encourages the world to see through new eyes.

139831885

Finding inspiration in art

The development of the camouflage sparked a journey through British art history, to 1960s London, when pioneers like Bridget Riley began experimenting with optical illusion.

ArticlePg_Hiding_3_1920x670.jpg

Looking Closer To Home

The team examined some of Bentley’s most recognisable visual icons: the Flying B, the matrix grille pattern and the diamond quilting design used in Bentley’s most luxurious interiors.

ArticlePg_Hiding_4_1920x670.jpg

A different kind of disguise

The diamond pattern was twisted into a lattice, evocative of topography while affecting the appearance of snakeskin. It’s a skin that will soon be shed, revealing the SUV’s beauty to the world.